Four things Instagram needs right now

An iPad app
Run the standard app on an iPad and you can actually see the photos. And all it’s doing is pixel-doubling (as far as I can tell). If your medium is imagery, go to the platforms that make them the best as they can be. Also: The iPhone 6 Plus seems like it would require them to be thinking along the larger screen line, anyway.

Pinch to zoom
I want to see more of some photos. Let me pinch it to zoom in and out.

URLs in comments
I mean, come on.

Comment reply notifications and likes
Facebook figured this out a long time ago. Let me know when someone else comments on a photo I’ve commented on (and let me opt out of those notifications if I want). Let someone like my comment if that’s all they want to do.

BONUS THING: A new app icon
I mean, come on.

FPS

I’ve seen several blogs mention in the past day or so the news from Instagram that their users are now uploading 25 photos every second (even prompting Gruber to note that’s more frames per second than a motion picture). It is, truly, a lot of pictures. But, to put this in perspective, Facebook back in April of 2009 said their users were uploading 220 million photos every week. That’s almost 22,000 a second. A year and a half ago.

My latest Instagram masterpiece

This isn’t a “neener neener, your social site sucks” kind of observation at all. I love Instagram. Instead, it’s a “OH MY GOD, FACEBOOK IS HUGE” kind of observation. So. Frickin’. Huge.