iPhone Day 2014 has dawned anew. The eighth annual mass-demonstration of orgasmic consumerism that will result in another unprecedented transference of wealth from millions to just a few.
As usual, there is a large dosage of animus:
It may be my imagination, but this “haters gonna hate” thing seems to ratchet up with each successive launch. What I don’t get is why. Does a large portion of the population ridicule another for standing in line for Rolling Stones tickets? Or to get into a great breakfast spot on a Saturday morning? Or for Transformers 16? OK, maybe for the Transformers.
At Apple’s store on Fifth Avenue in New York, police officers put up barricades as the line stretched more than 10 blocks and the crowd cheered continuously for the 15 minutes before the phones officially went on sale.
I used to be that guy in line, but I’m not anymore. Maybe it’s because I’m older now (though I’d hate to think so), but I’m content ordering my phone like a civilized person and having it delivered to me, even if that means I’m not one of the first on the planet to post to Facebook from its virgin touchscreen.
I’d wait at the Apple store with hundreds or thousands of others. This is more social event than product launch. You do this to be with your tribe. Not unlike going to a collegiate sporting event. You all get to discuss the phone and the company and how long you’ve been an Apple customer (extra cred awarded for having owned a Mac from the years during Steve’s exile). It’s a warm and comforting thing, really.
Maybe that’s what the haters hate on. They have nothing like this. Their tribe (assuming the vast majority of them are non-Apple users) is significantly weaker. There is no binding energy in their brand affiliation. No embrace of kindred spirits. Perhaps they’re jealous.
To be sure, there must be a large number of people in the Apple Store line who were previously not Apple users. I remember what it was like in 1998 to use a Mac. We were few and very far between. So a large percentage of these cheering fans (and fans they are) must be converts. Know what they say about former smokers being the most virulently anti-smoking people there are? I bet it’s the same for Apple fans. Former Galaxy and Dell users cheer and sit on the cold Fall pavement with as much if not more excitement as someone who’s first Apple product was beige with a built-in screen.
In the last few years I waited, I did so at the AT&T store. There were fewer people and the phones were just the same. I lost the tribal element. These were more goal-oriented business-like folk who wanted to get in and get out and get on. I’d hear the Apple crowd chanting (yes, chanting) at the other end of the mall and feel a little sorry. For myself. For leaving their happy embrace. For being efficient rather than ecstatic.
So today, I’ll look at the throngs of hopeful iPhone buyers sitting in New York or Chicago or Sydney or London while waiting for my AT&T shipping notification email. I miss them. I’m happy for them. But it’s nice not to have to get up hours before dawn and sit in the dark. Alas.
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