Of the commercials I didn’t see beforehand, I’d have to say this little pug was pretty funny. Even better that it was done for about $500.
Honorable mention also to the Doritos resurrection spot. I still think the VW Vader ad was the best, though the version they showed on-air was shortened and not nearly as good (though about $3 million cheaper to air).
The most tone-deaf was easily the second Groupon ad. I’m not easily offended so I won’t pretend that I was, but seriously? Mocking oppressed Tibetans? Who thought that was a good idea?
There were many bad or mediocre ads, but probably the most pointless and misfired, in my opinion, was the Stella Artois spot with Adrian Brody. I kept waiting for it to get funny. But it never did. Plus, he’s not that great of a singer. The Moto Xoom ad was technically very well done, but was another where the marketers thought the best way to sell their product was by mocking those who buy the competitors’. I just don’t understand that approach. It clearly isn’t working for Windows Phone 7.