In the field of email marketing permission is a big deal. Without it you get spam. As someone who makes a living being a responsible marketer, the way in which political parties and candidates disregard the same laws they write for us to follow is appalling.
I support Hillary Clinton in this presidential election because I’m not insane. As a result, I’ve made three $100 donations to her campaign over the past year or so. This resulted in an obscene amount of email being sent to me trying to pry more money from my bank account. Sometimes, more than one message a day. Eventually, I was able to opt-out of these messages (after more than one try) and haven’t received any more. Until last Friday. What happened on Friday? Hillary picked Tim Kaine to be her running mate.
In the past four days, I’ve received
a dozen thirteen emails (in the fifteen minutes it took me to write this, I got another one) supposedly from Hillary herself, from Senator Kaine, from HillaryClinton.com, from Michelle and Barack Obama, and even one from ol’ Bill Clinton. This is simply inexcusable. If I were to do this in my work life, I’d consider it a breach of professional ethics.
This is not unique to Hillary’s campaign. Obama’s was just as bad. I also recall how my email address was seemingly passed around to any and all candidates who’d have it resulting in one memorable beseechment for donations from Charlie Rangel and communications from random pols in Colorado I’ve never head of.
I’ll probably make more donations to her campaign in the months to come, but her literal spamming of me (not to mention the incessant phone calls asking for money) leave a very bitter taste in my mouth.
#ImWithHer, for sure, but I’m certainly not with her marketing tactics.